Align your campaign with the dreaded (Bizarre)

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This page contains details about Fallen London Actions.

From: A troublesome ambiguity


Some say your product is bizarre? This must be remedied posthaste.

Unlocked with Advertising Profile: Dreaded ≥ Advertising Profile: Bizarre


Challenge information

Broad, Persuasive 15

  • 11 - very chancy (44%)
  • 13 - chancy (52%)
  • 16 - modest (64%)
  • 18 - very modest (72%)
  • 21 - low-risk (84%)
  • 23 - straightforward (92%)
  • 25 - straightforward (100%)

Narrow, Dreaded 0 (50% base)

  • 0 - very chancy (50%)
  • 1 - chancy (60%)
  • 2 - modest (70%)
  • 3 - very modest (80%)
  • 4 - low-risk (90%)
  • 5 and above - straightforward (100%)

The Persuasive challenge difficulty is 15 + (4 × Advertising Profile: Enterprise). The Dreaded challenge is increased by 1 per point of Bizarre.

Success

A dreaded following

You place advertisements on London's most menacing streets, and start a rumour that a notorious gang were discussing [Campaign Focus] before a violent heist.

While customers who prefer the bizarre turn away […] your dreaded following grows.

[Find the rest of the story at https://www.fallenlondon.com]


Failure

Your efforts come to naught

You go to considerable lengths to distance [Campaign Focus] from the bizarre, but to no avail. Your customer base is still unwieldily diverse.