Align your campaign with the dreaded (Bizarre)

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ID: 253574

Spoiler warning! This page contains details about Fallen London Actions.

From: A troublesome ambiguity

Some say your product is bizarre? This must be remedied posthaste.

Unlocked with Advertising Profile: Dreaded ≥ Advertising Profile: Bizarre

Challenge information

Broad, Persuasive 15

• 11 - very chancy (44%)
• 13 - chancy (52%)
• 16 - modest (64%)
• 18 - very modest (72%)
• 21 - low-risk (84%)
• 23 - straightforward (92%)
• 25 - straightforward (100%)
  

Narrow, Dreaded 0 (50% base)

• 0 - very chancy (50%)
• 1 - chancy (60%)
• 2 - modest (70%)
• 3 - very modest (80%)
• 4 - low-risk (90%)
• 5 and above - straightforward (100%)
  

The Persuasive challenge difficulty is 15 + (4 × Advertising Profile: Enterprise). The Dreaded challenge is increased by 1 per point of Bizarre.

Success

A dreaded following

You place advertisements on London's most menacing streets, and start a rumour that a notorious gang were discussing [Campaign Focus] before a violent heist.

While customers who prefer the bizarre turn away […] your dreaded following grows.

[Find the rest of the story at https://www.fallenlondon.com]

• Persuasive is increasing…
•  Your 'Advertising Profile: Bizarre' Quality has gone!
•  Advertising Profile: Campaign Duration is dropping… (-1 CP)
•  You've gained (167 + 2 * Advertising Profile: Enterprise) x Advertising Profile: Name Recognition

Failure

Your efforts come to naught

You go to considerable lengths to distance [Campaign Focus] from the bizarre, but to no avail. Your customer base is still unwieldily diverse.

• Persuasive is increasing…
•  Advertising Profile: Campaign Duration is dropping… (-1 CP)