Make the campaign a great deal more respectable through your own efforts
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From: A respectable campaign
Position Mrs Winthrop's Purifying Soap as an antidote to social disruption.
Unlocked with 
Advertising Profile: Spokesperson 4-5
Challenge information
Narrow, 
Respectable 0 (50% base)
- 0 - very chancy (50%)
- 1 - chancy (60%)
- 2 - modest (70%)
- 3 - very modest (80%)
- 4 - low-risk (90%)
- 5 and above - straightforward (100%)
Each point of 
Advertising Profile: Enterprise increases the base difficulty by 2/3 points.
Success
A shrewd approach
[…] "A less gifted advertiser might think it a stretch, positioning a cake of soap as the last bastion of respectability in an ever-shifting world, […]
[…] London's respectable cohorts are soon discussing Mrs Winthrop's Purifying Soap in reverential tones.[Find the rest of the story at https://www.fallenlondon.com]
Advertising Profile: Campaign Duration is dropping… (-1 CP)
You've gained 1 x Advertising Profile: Respectable
You've gained (see table below) x Advertising Profile: Name Recognition
| Enterprise
|
0 | 1 | 5 | 6 | 10 | 11 | 15 | 16 | 20 | 21 | 25 | 26 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
 Name Recognition Gain
|
167 | 167 | 172 | 174 | 200 | 212 | 267 | 279 | 305 | 307 | 312 | 312 |
| Name Recognition Rare Gain
|
221[1] | 222 | 228[1] | 231[1] | 265[1] | 280 | 353[1] | 368 | 402[1] | 405 | 411 | 412 |
Failure
An overcorrection
In exploiting the market's fear of change, you've made them afraid of anything new, including new products.
- Advertising Profile: Campaign Duration is dropping… (-1 CP)
Scandal is increasing… (+2 CP)
