Make the campaign a great deal more respectable through your own efforts

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This page contains details about Fallen London Actions.

From: A respectable campaign


Position Mrs Winthrop's Purifying Soap as an antidote to social disruption.

Unlocked with Advertising Profile: Spokesperson 4-5


Challenge information

Narrow, Respectable 0 (50% base)

  • 0 - very chancy (50%)
  • 1 - chancy (60%)
  • 2 - modest (70%)
  • 3 - very modest (80%)
  • 4 - low-risk (90%)
  • 5 and above - straightforward (100%)

Each point of Advertising Profile: Enterprise increases the base difficulty by 2/3 points.

Success

A shrewd approach

[…] "A less gifted advertiser might think it a stretch, positioning a cake of soap as the last bastion of respectability in an ever-shifting world, […]

[…] London's respectable cohorts are soon discussing Mrs Winthrop's Purifying Soap in reverential tones.

[Find the rest of the story at https://www.fallenlondon.com]

Enterprise 0 1 5 6 10 11 15 16 20 21 25 26
Name Recognition Gain 167 167 172 174 200 212 267 279 305 307 312 312
Name Recognition Rare Gain 221[1] 222 228[1] 231[1] 265[1] 280 353[1] 368 402[1] 405 411 412
  1. 1.0 1.1 1.2 1.3 1.4 1.5 Assumed values


Failure

An overcorrection

In exploiting the market's fear of change, you've made them afraid of anything new, including new products.