From Fallen London Wiki

I Seek to Pop an Extraordinary Number of Weasels.

Hate has nothing to do with it. It's simply a malicious drive for innovative destruction combined with a total lack of business sense.

I was willing to do anything, to make any sacrifices necessary to achieve this outcome.

But now the dev team was kind enough to provide us with the Weasel of Woe. Using it as an agent of Lucky Weasels' destruction just adds some delicious irony on top.