Make the campaign a great deal more respectable

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From: A respectable campaign


Position [Campaign Focus] as an antidote to social disruption.

Unlocked with Advertising Profile: Spokesperson exactly 2 (The Dauntless Temperance Campaigner)


Challenge information

Narrow, Respectable 0 (50% base)

  • 0 - very chancy (50%)
  • 1 - chancy (60%)
  • 2 - modest (70%)
  • 3 - very modest (80%)
  • 4 - low-risk (90%)
  • 5 and above - straightforward (100%)

Challenge Difficulty above is for Enterprise = 0.

Each point of Advertising Profile: Enterprise increases the base difficulty by 2/3 points.

Success

A shrewd approach

The Artful Advertiser smiles as she reads your notes […] positioning a [product type] as the last bastion of respectability in an ever-shifting world […] the Dauntless Temperance Campaigner [has] been saying just this sort of thing for years.

Description summary:
The description varies based on the chosen Advertising Profile: Campaign Focus.

Product TypeDescription
Mrs Winthrop's Purifying Soapcake of soap
Spirit of the Zeebottle of mushroom spirit
Sterling's Solar Hearthhousehold appliance
The Cosmic Matchmakermatchmaker

[Find the rest of the story at https://www.fallenlondon.com]

Enterprise 0 1 5 6 10 11 15 16 20 21 25 26
Name Recognition Gain 167 167 172 174 200 212 267 279 305 307 312 312
Name Recognition Rare Gain 221[1] 222 228[1] 231[1] 265[1] 280 353[1] 368 402[1] 405 411 412
  1. 1.0 1.1 1.2 1.3 1.4 1.5 Assumed values


Failure

An overcorrection

In exploiting the market's fear of change, you've made them afraid of anything new, including new products.