Appeal to the dreaded

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A player-created Guide is available for this content: A Trade in Reputations (Guide)

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This page contains details about Fallen London Actions.

From: Choose the direction of your campaign

Action Cost: 0

Your campaign will instil fear into the public. [Dreaded description]

Description summary:
The description varies based on your level of Dreaded.

DreadedDescription
0 - 2It's not exactly in your own style.
3 - 6You'll have some advantage from being a bit Dreaded yourself.
7 - 9You'll have a significant advantage from being rather Dreaded yourself.
10+You are so Dreaded that this comes very naturally to you.

[Find the rest of the story at https://www.fallenlondon.com]


Success

Dark manipulation

The Artful Advertiser's eyes gleam. "I like it," she says. "Terrify the public, then make them think your product is the only thing that can save them."