From Fallen London Wiki

This annoys me. Before you play the card, it says "this could gain you cognisance," but it doesn't tell you that you'll lose allure at all, even on a success! Just now I failed a promenade because my allure dropped unexpectedly. Other cards clearly say they'll affect both allure and cognisance, why doesn't this one?

EDIT: After trying several more promenades, I realize that multiple cards say they only affect one thing but also affect the other. I wish all the cards were more clearly explained ahead of time.