Distribute the soap to London's apothecaries—
From Fallen London Wiki
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From: Directly into London's hands
—and brief the apothecarists on how to sell it to nervous Londoners.
Success
A cake of salvation
Penny dreadful writers have nothing on apothecarists when it comes to instilling fear. Customers who blithely wander in for a draught of Gebrandt's Tincture are alerted to the creeping filth they were hitherto blissfully unaware of. [...]
You've gained (200 + 10 * 
Advertising Profile: Enterprise) x Advertising Profile: Name Recognition
Advertising Profile: Campaign Duration is dropping… (-1 CP)
