Invest in the strange and incongruous

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This page contains details about Fallen London Actions.

From: A bizarre campaign


Destabilise the public's expectations.


Wiki note: Parts of the text depend on Advertising Profile: Campaign Focus.


Challenge information

Narrow, Bizarre 0 (50% base)

  • 0 - very chancy (50%)
  • 1 - chancy (60%)
  • 2 - modest (70%)
  • 3 - very modest (80%)
  • 4 - low-risk (90%)
  • 5 and above - straightforward (100%)

The difficulty is increased by 2 per 5 levels of Advertising Profile: Enterprise.

Success

A psychological rationalisation

"People look for patterns […] When they see something that doesn't fit, it'll stay in their minds […] making sure the public doesn't forget your campaign." […]

In an attempt to understand (campaign focus), the public discuss it at great length.

[Find the rest of the story at https://www.fallenlondon.com]


Failure

A misstep

There is a fine line between the bizarre and the scandalous, and you have stumbled over it.
Enterprise 0 1 5 6 10 11 15 16 20 21 25 26
Name Recognition Loss -1 -1 -6 -9 -36 -49 -108 -121 -148 -151 -156 -156