Align your campaign with the bizarre (Dreaded)

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This page contains details about Fallen London Actions.

From: A troublesome ambiguity


Certainly your campaign is unusual. But dreaded? Hardly.

Unlocked with Advertising Profile: Bizarre ≥ Advertising Profile: Dreaded


Challenge information

Broad, Persuasive 15

  • 11 - very chancy (44%)
  • 13 - chancy (52%)
  • 16 - modest (64%)
  • 18 - very modest (72%)
  • 21 - low-risk (84%)
  • 23 - straightforward (92%)
  • 25 - straightforward (100%)

Narrow, Bizarre 0 (50% base)

  • 0 - very chancy (50%)
  • 1 - chancy (60%)
  • 2 - modest (70%)
  • 3 - very modest (80%)
  • 4 - low-risk (90%)
  • 5 and above - straightforward (100%)

The Persuasive challenge difficulty is 15 + (4 × Advertising Profile: Enterprise). The Bizarre challenge is increased by 1 per point of Dreaded.

Success

A bizarre following

You take out advertisements in bizarre periodicals, and arrange for a notoriously peculiar artist to incorporate [Campaign Focus] into their newest work.

While customers who prefer the dreaded turn away […] your bizarre following grows.

[Find the rest of the story at https://www.fallenlondon.com]


Failure

Your efforts come to naught

You go to considerable lengths to distance [Campaign Focus] from the dreaded, but to no avail. Your customer base is still unwieldily diverse.