Commission advertising copy for (Campaign Focus)
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From: The Guileful Copywriter
Description summary:
The description varies based on the chosen 
Advertising Profile: Campaign Focus
| Campaign Focus | Description |
|---|---|
| Mrs Winthrop's Purifying Soap | It must convince customers that the Neath is intrinsically dirty. |
| Spirit of the Zee | It must evoke the spirit of adventure, both external and internal. |
| Sterling's Solar Hearth | It must evoke customer's most wistful thoughts of the Surface. |
| The Cosmic Matchmaker | It must evoke love on a cosmic scale. |
[Find the rest of the story at https://www.fallenlondon.com]
Challenge information
- 41 - very chancy (41%)
- 51 - chancy (51%)
- 61 - modest (61%)
- 71 - very modest (71%)
- 81 - low-risk (81%)
- 91 - straightforward (91%)
- 100 - straightforward (100%)
Each point of 
Advertising Profile: Enterprise increases the base difficulty by 4 points.
Success
Remember, it is not technically fraudulent
The Guileful Copywriter thinks for a moment, then scratches some copy in neat cursive. He passes it to you.
[…]Description summary:
The rest of the description varies based on the chosen Advertising Profile: Campaign Focus
| Campaign Focus | Description |
|---|---|
| Mrs Winthrop's Purifying Soap | The Neath is imbued with a pervasive FOULNESS of an UNCLEAN and REVOLTING nature. […] this FILTH will arouse DISGUST. However, it is an easy matter to maintain a CLEAN and VIRTUOUS complexion through regular application of MRS WINTHROP'S PURIFYING SOAP. […] |
| Spirit of the Zee | Conjure visions from the deep with SPIRIT OF THE ZEE, a liquor imbued with the mysteries of faraway shores. […] "I know 'faraway shores' isn't exactly—" he searches for the word, "—true, but no one can prove where 'mysteries' come from. […]" |
| Sterling's Solar Hearth | Cast your mind back to the golden days when fear was banished by light, and the sun made all things well. Now you can return to that […] time with STERLING'S SOLAR HEARTH. "There never was such a time, of course […] but that is how people remember […]" |
| The Cosmic Matchmaker | "Even here in the Neath, nothing lasts forever. We shall all crumble to dust and nothingness, yet most fear to declare their desire for meaning until it is too late. Do not be like them. Seek out THE COSMIC MATCHMAKER today. […] |
[Find the rest of the story at https://www.fallenlondon.com]
Shadowy is increasing…
An occurrence! Your 'Advertising Profile: The Guileful Copywriter' Quality is now 1 - Involved!
Advertising Profile: Campaign Duration is dropping… (-1 CP)
You've gained (see table below) x Advertising Profile: Name Recognition
| Enterprise
|
0 | 1 | 5 | 6 | 10 | 11 | 15 | 16 | 20 | 21 | 25 | 26 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
 Name Recognition Gain
|
167 | 167 | 172 | 174 | 200 | 212 | 267 | 279 | 305 | 307 | 312 | 312 |
| Name Recognition Rare Gain
|
221[1] | 222 | 228[1] | 231[1] | 265[1] | 280 | 353[1] | 368 | 402[1] | 405 | 411 | 412 |
Failure
Not today
He has, he says, some other important matters to attend to. Coincidentally, the Brass Embassy is decked in the colours of Saint Cecilia today.
- Shadowy is increasing…
- Advertising Profile: Campaign Duration is dropping… (-1 CP)
- You've gained (see table below) x Advertising Profile: Name Recognition
| Enterprise
|
0 | 1 | 5 | 6 | 10 | 11 | 15 | 16 | 20 | 21 | 25 | 26 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Name Recognition Loss
|
-1 | -1 | -6 | -9 | -36 | -49 | -108 | -121 | -148 | -151 | -156 | -156 |
Categories:
- Pages Without Guide Restrictions
- Advertising Profile: Campaign Focus Text Uses
- Shadowy Challenge
- Advertising Profile: Enterprise
- Advertising Profile: Enterprise Formula Uses
- Under-length Descriptions
- Actions
- Advertising Profile: The Guileful Copywriter Gain
- Advertising Profile: Campaign Duration Loss
- Advertising Profile: Name Recognition Gain
