Commission advertising copy for (Campaign Focus)

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From: The Guileful Copywriter


Description summary:
The description varies based on the chosen Advertising Profile: Campaign Focus

Campaign FocusDescription
Mrs Winthrop's Purifying SoapIt must convince customers that the Neath is intrinsically dirty.
Spirit of the ZeeIt must evoke the spirit of adventure, both external and internal.
Sterling's Solar HearthIt must evoke customer's most wistful thoughts of the Surface.
The Cosmic MatchmakerIt must evoke love on a cosmic scale.

[Find the rest of the story at https://www.fallenlondon.com]


Challenge information

Broad, Shadowy 60

  • 41 - very chancy (41%)
  • 51 - chancy (51%)
  • 61 - modest (61%)
  • 71 - very modest (71%)
  • 81 - low-risk (81%)
  • 91 - straightforward (91%)
  • 100 - straightforward (100%)

Each point of Advertising Profile: Enterprise increases the base difficulty by 4 points.

Success

Remember, it is not technically fraudulent

The Guileful Copywriter thinks for a moment, then scratches some copy in neat cursive. He passes it to you.

[…]

Description summary:
The rest of the description varies based on the chosen Advertising Profile: Campaign Focus

Campaign FocusDescription
Mrs Winthrop's Purifying SoapThe Neath is imbued with a pervasive FOULNESS of an UNCLEAN and REVOLTING nature. […] this FILTH will arouse DISGUST. However, it is an easy matter to maintain a CLEAN and VIRTUOUS complexion through regular application of MRS WINTHROP'S PURIFYING SOAP.

[…]

Spirit of the ZeeConjure visions from the deep with SPIRIT OF THE ZEE, a liquor imbued with the mysteries of faraway shores.

[…] "I know 'faraway shores' isn't exactly—" he searches for the word, "—true, but no one can prove where 'mysteries' come from. […]"

Sterling's Solar HearthCast your mind back to the golden days when fear was banished by light, and the sun made all things well. Now you can return to that […] time with STERLING'S SOLAR HEARTH.

"There never was such a time, of course […] but that is how people remember […]"

The Cosmic Matchmaker"Even here in the Neath, nothing lasts forever. We shall all crumble to dust and nothingness, yet most fear to declare their desire for meaning until it is too late. Do not be like them. Seek out THE COSMIC MATCHMAKER today.

[…]

[Find the rest of the story at https://www.fallenlondon.com]

Enterprise 0 1 5 6 10 11 15 16 20 21 25 26
Name Recognition Gain 167 167 172 174 200 212 267 279 305 307 312 312
Name Recognition Rare Gain 221[1] 222 228[1] 231[1] 265[1] 280 353[1] 368 402[1] 405 411 412
  1. 1.0 1.1 1.2 1.3 1.4 1.5 Assumed values


Failure

Not today

He has, he says, some other important matters to attend to. Coincidentally, the Brass Embassy is decked in the colours of Saint Cecilia today.
Enterprise 0 1 5 6 10 11 15 16 20 21 25 26
Name Recognition Loss -1 -1 -6 -9 -36 -49 -108 -121 -148 -151 -156 -156