Spread rumours about your competitors' products

A player-created Guide is available for this content: A Trade in Reputations (Guide)

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ID: 253636

Spoiler warning! This page contains details about Fallen London Actions.

From: Meddle with the competition

[Campaign Focus] will be perceived as a welcome alternative.

Description summary:
The description depends on the chosen Advertising Profile: Campaign Focus

[Find the rest of the story at https://www.fallenlondon.com]

Game Instructions: Success here has a small chance of boosting your Shadowy even more than usual.

Challenge information

Broad, Shadowy 60

• 41 - very chancy (41%)
• 51 - chancy (51%)
• 61 - modest (61%)
• 71 - very modest (71%)
• 81 - low-risk (81%)
• 91 - straightforward (91%)
• 100 - straightforward (100%)
  

Each point of Advertising Profile: Enterprise increases the base difficulty by 4 points.

Success

A devious tale

Description summary:
The description varies based on your Advertising Profile: Campaign Focus

Campaign Focus	Description
Mrs Winthrop's Purifying Soap	What really goes into F.F. Gebrandt's Tincture of Vigour? Merely asking the question is enough […] Mrs Winthrop's Purifying Soap is for external application only, but washing one's hands suddenly seems like a safer way to ward off an ailment.
Spirit of the Zee	You spread a rumour that most mushroom spirits are made from fermented Uttershroom. Spores remain dormant inside unsuspecting drinkers for years until, without warning, they take over their hosts. […] Appalled, drinkers turn to Spirit of the Zee […]
Sterling's Solar Hearth	You spread a rumour that illegal sunlight traders target […] poorly lit homes. They slip mirrorcatch boxes through the letterboxes so […] unsuspecting residents become addicted to illegal sunlight […] Investing in Sterling's Solar Hearth should fend them off.
The Cosmic Matchmaker	You spread a rumour that not only are most matchmaking services ineffective, but that they are a front. They gather intimate details about people so that they might blackmail them later. Only one is above such a sordid tactic […]: The Cosmic Matchmaker.

[Find the rest of the story at https://www.fallenlondon.com]

• Shadowy is increasing…
• Advertising Profile: Campaign Duration is dropping… (-1 CP)
•  You've gained (see table below) x Advertising Profile: Name Recognition

Enterprise	0	1	5	6	10	11	15	16	20	21	25	26
Name Recognition Gain	167	167	172	174	200	212	267	279	305	307	312	312
Name Recognition Rare Gain	221	222	228	231	265	280	353	368	402	405	411	412

(Wiki note: Rare Gain can occur with or without Rare Success below)

Rare Success

A fair appraisal

Description summary:
Same as regular success

[Find the rest of the story at https://www.fallenlondon.com]

• Shadowy is increasing…
• Advertising Profile: Campaign Duration is dropping… (-1 CP)
•  Shadowy is increasing… (+5 CP, up to level 200 + Shadowy Gains)
•  You've gained (see table above) x Advertising Profile: Name Recognition

Failure

Slander!

The rumours are quickly traced back to you. Your transparent attempts to disparage your competitors are roundly derided. In their rush to denounce you, people forget that [Campaign Focus] was ever mentioned.

• Shadowy is increasing…
•  Scandal is increasing… (+2 CP)
• You've lost (see table below) x Advertising Profile: Name Recognition

Enterprise	0	1	5	6	10	11	15	16	20	21	25	26
Name Recognition Loss	-1	-1	-6	-9	-36	-49	-108	-121	-148	-151	-156	-156