To control the message
From Fallen London Wiki
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From: Why did you Create the Newspaper?
Perhaps you seek influence among the mighty. Perhaps you have certain foibles that would be best thrown down a well and forgotten. A newspaper is a fine tool.
Success
Making the truth
Newsprint, ink and journalists are unimportant. What matters is what people think, and you'll make sure that they're thinking the right things.
- You make the truth! (Sets An Editor of Newspapers - to 14 - Making the Truth)