# Advertising Profile: Name Recognition/Change Tables

0 1 5 6 10 11 15 16 20 21 25 26
167 167 172 174 200 212 267 279 305 307 312 312

0 1 5 6 10 11 15 16 20 21 25 26
167 167 172 174 200 212 267 279 305 307 312 312
221[1] 222 228[1] 231[1] 265[1] 280 353[1] 368 402[1] 405 411 412
1. Assumed values

0 1 5 6 10 11 15 16 20 21 25 26
-1 -1 -6 -9 -36 -49 -108 -121 -148 -151 -156 -156

The gains follow a logistic scale, with I=13, k=0.4 and different offset/height parameters.

Gains:

012345678
Name Recognition167167168169170172174178184
91011121314151617
Name Recognition191200212225240254267279288
181920212223242526
Name Recognition295301305307309310311312312

Rare Gains:

012345678
Name Recognition221222222223225228231236243
91011121314151617
Name Recognition252265280297316336353368381
181920212223242526
Name Recognition390397402405408410411411412

Losses:

012345678
Name Recognition-1-1-2-3-4-6-9-13-19
91011121314151617
Name Recognition-26-36-49-63-78-94-108-121-131
181920212223242526
Name Recognition-138-144-148-151-153-154-155-156-156

Card Action Gain Formula Loss Formula
'Tis the Season One for you and one for Sacks! 175+10E -
A Workshop Tour Invite selected members of the public to tour the factory 200+10E -
A bizarre campaign Make the campaign a great deal more bizarre Standard+Rare Standard loss
A bizarre campaign Make the campaign a great deal more bizarre through your own efforts Standard+Rare -
A bizarre campaign Invest in the strange and incongruous 167+2E Standard loss
A bizarre campaign Distance the campaign from the dreaded ? 215/230[1] -
A campaign of dread Distance the campaign from respectability ? 215/230[1] -
A campaign of dread Make the campaign a great deal more frightening through your own efforts ? Standard+Rare; at least Standard Standard loss
A campaign of dread Make the campaign a great deal more frightening Standard+Rare ? Standard loss
A campaign of dread Engage in a campaign of terror 167+2E 6E
A commission for the Genre Painter The advert should show people Standard gain Standard loss
A commission for the Genre Painter The advert need not show people 167+2E 6E? (-126 on 21)[2]
A convivial affair Throw a launch party 200+10E -
A questionnaire Distribute the questionnaire 200+10E -
A respectable campaign Lean into respectability 167+2E 6E
A respectable campaign Make the campaign a great deal more respectable through your own efforts Standard+Rare -
A respectable campaign Make the campaign a great deal more respectable Standard+Rare -
A respectable campaign Distance the campaign from the bizarre ? 215/230[1] -
A serialised novel Imitate an existing serial Standard gain -
A serialised novel Commission a new serial 167+2E ?[2]
A serialised novel Buy advertising space in an existing serial Standard+Rare Standard loss
A stroke of luck Scour the papers 250+10E -
A trade show Engage with the public 225+10E -
A troublesome ambiguity Align your campaign with the dreaded (Bizarre) 167+2E -
A troublesome ambiguity Align your campaign with the bizarre (Dreaded) 167+2E -
An awkward misunderstanding Align your campaign with the respectable (Dreaded) 167+2E -
An awkward misunderstanding Align your campaign with the dreaded (Respectable) 167+2E -
An inconvenient duality Align your campaign with the respectable (Bizarre) 167+2E -
An inconvenient duality Align your campaign with the bizarre (Respectable) 167+2E -
An urgent assignment Write the copy 167+2E 6E
Attend to your reputation Do not discourage the rumours Standard gain -
Choose the direction of your campaign Appeal to the bizarre 215 -
Choose the direction of your campaign Appeal to the dreaded 215 -
Choose the direction of your campaign Appeal to the respectable 215 -
Directly into London's hands Distribute the soap to London's apothecaries— 200+10E -
Freshly-printed trade cards Distribute the excess cards where you are not strictly supposed to 167+2E Standard loss
Have (Campaign Focus) Reviewed Have the product reviewed in the Unexpurgated London Gazette Standard+Rare Standard loss
Have (Campaign Focus) Reviewed Ask the Guileful Copywriter to review the product in your own paper Standard+Rare Standard loss
Meddle with the competition Instruct your gang to tear down the competitors' posters Standard gain Standard loss
Sampling the product Install the Solar Hearth 50+10E -
Sampling the product Wash your hands (Sampling the product) 50+10E -
Sampling the product Read the accounts 50+10E -
Sampling the product Have a drink 50+10E -
Suspicious behaviour Encourage further suspicion Standard gain -
The Genre Painter Commission a poster for (Campaign Focus) Standard+Rare Standard loss
The Guileful Copywriter Commission advertising copy for (Campaign Focus) Standard+Rare Standard loss